Lock It In

Earlier this semester our PRL 215 class had the pleasure of speaking with David Almacy who is the founder of CapitalGig LLC. He has over 20 years of experience in the intersection of public relations, digital media, government and public affairs. He previously served under George W. Bush where he was the White House Internet director, the first of its kind. He served as an official spokesman and directed online strategy. It was a fascinating conversation touching on the power of social media and especially today, how political campaigns use social media and the good and the bad that comes with it. The part of the conversation that stuck out to me the most was when he talked about his "bucket" theory. It's a theory about our individual social media presence and how to keep personal posts in one "bucket" while keeping our professional posts in a separate "bucket." He mentioned a story about a young woman who was interviewing for a job at David's cons...

    Source: The Action Network      We've reached the final blog of Lock It In! You're almost ready to pick some winners and do so responsibly. For today's blog we'll discuss betting trends, what they are, and some pitfalls to avoid when reading game lines. Let's get started!  1. Betting Trends, what are they?     When looking at a board of games there are a lot of numbers and statistics and it can be overwhelming at first glance. But, there's no need to be scared as the numbers are actually there to help bettor's understand where to put there money. To understand trends, we have to understand what bet percentages are, and how they differ from money percentages. A bet percentage (Bet%) indicates the percentage of bets on a certain line. It represents the number of bets that were placed on a line. For example, for tonight's Sunday Night Football game between the Saints and Bucs, the bet percentage is close to an even split. 52% of the bets are...